About Us

About Sweetslolita

Founded in 2019 under ANNECONDE LLC, Sweetslolita is a fashion brand dedicated to making the charm of Lolita accessible to everyone.

From classic elegance to dreamy sweetness and modern edge, we offer a wide variety of Lolita styles tailored for every mood and occasion.

Our Mission

To make Lolita fashion accessible, expressive, and wearable — for everyone. At Sweetslolita, we believe that everyone deserves to experience the magic of Lolita, regardless of budget, background, or location. Since 2019, we've been crafting affordable, high-quality Lolita pieces that blend whimsical charm with everyday comfort. From classic to modern styles, our lightweight, handmade designs invite more people into the world of Lolita — one dress at a time.

Our Inspiration

Your dreams, moods, and moments — turned into fashion.

Lolita fashion is deeply personal, and we find inspiration in the unique stories of the people who wear it. Whether sweet, gothic, or somewhere in between, every piece we create is an invitation to express your style and emotions. We’re influenced by global trends, seasonal aesthetics, and our community's creative spirit — because we believe fashion should never be one-size-fits-all.

Our Commitment

Thoughtful design, responsible creation, and lasting beauty.

We are committed to slow fashion that honors both the maker and the wearer. Our on-demand production model minimizes waste and supports mindful consumption. We collaborate with skilled seamstresses and international designers to ensure every garment is made with care, precision, and authenticity. From custom options to sustainable practices, we’re building a more conscious future — one outfit at a time.

Why Shop with Sweetslolita

· Quality you can trust — durable materials and expert craftsmanship

· Fair pricing — luxury made affordable

· Trend-driven design — always in touch with the global Lolita scene

· Conscious production — smart supply chains for a better future

· Wide selection — from Gothic to Sweet, there's a style for every taste

· Friendly support — a team that’s always here for you

What Makes Us Different

At Sweetslolita, we don’t just sell clothing — we create experiences. Here’s what makes us unique:

Handmade with Care & Collaborations
Some of our pieces are lovingly handmade by skilled seamstresses, each stitch crafted with precision and heart. Others come from carefully selected partner brands, giving you access to exclusive designs and collaborations you won’t find elsewhere. Every item, whether handmade or from a trusted brand, is chosen with quality and individuality in mind.
Custom Fit, Real Options
We know one size doesn’t fit all. That’s why many of our pieces offer custom sizing and detail options — adjust the length, waist, or sleeves so your outfit fits your body and style perfectly.
Lightweight & Wearable Fashion
Unlike some traditional styles that lean heavy or purely formal, we focus on lightweight, breathable fabrics that are easy to wear in daily life — especially in warmer months. Fashion should be fun and accessible, not just for special occasions.

Check out our hangtag design

Every detail matters at Sweetslolita — even the tags.

We designed our exclusive hangtags and ribbon bows to match the elegance and charm of our garments. Whether it’s the soft pastel palette, delicate illustrations, or signature logo elements, our packaging reflects the same care and sweetness as the pieces themselves.

It’s not just a tag — it’s part of the experience. From unboxing to trying it on, we want every moment with Sweetslolita to feel magical and thoughtful.

Take a look behind the scenes of our latest product launch.

Discover the collection

Join the Sweetslolita Community

Sweetslolita is more than a fashion brand — it’s a community of dreamers, creatives, and lovers of all things beautiful and expressive. Whether you’re just discovering Lolita or have been wearing it for years, we’re here to help bring your vision to life.

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